AI lead qualification: every enquiry graded, routed and followed up

A successful ad brings a different kind of problem: more messages than the team can serve. Most begin and end with a question about price, some come from people who need something you do not sell, and among them are a few real customers who get lost in the crowd because salespeople answer in order of arrival.

The usual fix is to tell salespeople to “focus on the serious ones”, but they cannot tell who is serious before talking to them. The digital employee talks to everyone first, in the same minute, then orders the list. The salesperson starts the day with the people worth calling.

A good question reveals seriousness without making the customer feel interrogated. We start with the sales team: what do you know about a customer after a successful first call? Then we turn that into short questions asked within the conversation, after the customer has had an answer to their own question.

We give each answer a weight and write down the boundaries between the bands. The rules are a document you see and approve, not an opaque verdict from the model. The AI understands the customer’s free-text answer and puts it in the right box, and the rule decides the grade.

After the grade comes the action. We set with you what happens to each band, who receives it and when. What matters is that no band is left without a track, because the enquiry nobody knows what to do with is the one that gets forgotten.

Many deals do not close in the first conversation. A customer who said “in two months” deserves a message in two months, on two conditions: that they agreed to be contacted, and that the message goes out on WhatsApp as a template Meta has approved, since it comes after the reply window has closed.

We write a short sequence with you: one, two or three messages, each with a real benefit and an easy way to opt out. Anyone who replies returns to the conversation and is graded again, and anyone who asks to stop is removed from the sequence at once. We do not send to lists whose owners did not agree.

The digital employee does not reject a customer, decide eligibility for finance or acceptance, or ask for sensitive data the scoring does not need. Any enquirer who asks for a person is handed over, whatever their grade. The grade is an order of priority, not a final judgement on the customer.

Grading is sometimes wrong: a large customer who writes briefly looks like a browser, or a browser talks a good game. So we test the rules before launch on real enquiries whose outcomes you already know, then the team reviews a sample from each band weekly in the first month and we adjust the weights.

The demo page opens on a fictional sample business. Go in once as a browser asking only about price, and once as a customer who knows what they want and when, and compare what it records about you in the system panel each time.

Yours is built on the scoring questions particular to your business. Enquirers’ data is kept with defined access in line with the Saudi Personal Data Protection Law, and the number, the accounts and the code belong to your company.